Welcome to the Trust-Based Business Development Blog

There are plenty of programs out there that teach scripted, tacky marketing and sales tactics.

This blog, and the trust-based business development system, is meant to fill a gap in business development education. It is targeted to highly-educated, sophisticated professionals, people who develop trusted advisory relationships with their clients.

For people like us, business development can feel awkward. We are selling our expertise, and don’t want to feel like we are hawking or pitching our services. We want to build trust and demonstrate credibility with prospects and clients — but in an authentic and comfortable way.

That’s the purpose of this blog. It will introduce you to insights about developing business based on authentic, ethical, trusted relationships. Of course, you have to demonstrate your value and credibility to your marketplace. But there are ways to do this that feel comfortable and even enhance your practice.

Stay tuned, and please post your business development questions and experiences at any time!