Archive for April, 2007

Guess which marketing tactic pulled three times better than the other

April 30, 2007

Here are three marketing tactics I recently used in the same magazines, but on different dates. Guess which pulled three times better in terms of consulting leads:

1. I ran 6 months of advertising, offering a free report on my website.

2. The publisher of the same magazine interviewed me for an article about marketing, which appeared as a feature.

3. The magazine published an article about marketing by me.

The first one cost the most and was the least successful. The other two were about equal in terms of leads and sales, and generated three times more sales than the first.

The lesson: Publicity and articles can be an invaluable tactic. Make sure you are writing and getting interviewed as part of your business development strategies. It costs very little money and gives you outstanding credibility from a third-party source.